Deepest understanding on largest scale
Our unique application of psychology and technology enables the deepest level of understanding of
not just WHAT your customers are saying but WHO they are – their motivations and emotions – accurately and on scale.
We leverage 4 key areas of expertise and, using these, accurately ensure you see the full picture.
We go beyond demographic data and identify critical psychographics for individuals and groups that include emotions, personality, motivation and more from any text in multiple languages.
Our psychology AI is trained to decode not just topics but also the communication characteristics of the message e.g. the tone and the personality trait of the author. By combining this technology with NLG (natural generation technology) we can reveal how to resonate.
Our natural-language based approach allows our technology to process the logical structure of any text, extracting the most relevant elements and the true meaning of what has been written without having to rely on keywords.
In the same way a human brain learns from experience, our networks can learn in an unsupervised way from a large amount of unstructured data enabling us to constantly improve our accuracy and reach.