brand health

Transform social listening into
a brand health measurement tool

Go beyond sentiment and discover what consumers think & feel about
your brand and what you can do to strengthen emotional connection
with consumers.

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Why choose Symanto?

Real Conversations

Only 10% of social media conversations are “real consumer voices”. We distinguish “real” from noise to listen to meaningful consumer conversations.

Emotional Connection

Our Psychology AI makes consumers’ emotional connection with brand measurable and provides meaningful data to improve consumer engagement.

Codify Brand Health

Our Psychology AI codifies consumer’s real conversation into simple metrics that inform online strategy & activation for improved Brand Health.

How we help you

We collect relevant data for your brand and chosen competitors from various online channels, gain depth of understanding around your brand equity to transform social listening into strategic insights tool.

Functional & Emotional Equities

Tangible basic elements of consumer experience (i.a. packaging, price), emotional experience (i.a. joy, surprised, disappointed, etc.) and how they affect each other.

Emotional connection

Conversations with the strongest intensity of positive emotion (not particular satisfaction or sentiment) about the brand.

Competitor Benchmarking

Benchmarking meaningful KPIs such as Real Conversations, Functional & Emotional Equities and Emotional Connection against main competitors.

What our Brand Health clients say about us


“Harman has benefited greatly from partnering with Symanto. We now have a depth of understanding of our brand equity on social media that we never had before and has enabled the Insights team to influence the social media strategy more intelligently.”

GEORGE PECK
Global Consumer Insights

Explore our Products and Services

Find out more about how you can benefit from our Psychology AI.

Symanto Insights Platform

Analyze open-ended survey responses with Symanto Insights Platform in minutes. Simply upload your data and let our Psychology AI do the magic.

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Symanto Services

Our data science team will guide you to truly understand, resonate and connect with your customers.

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Our customers and their success stories

We have worked with companies of all shapes and sizes

Connect with one of our experts

If you want to learn more about how Symanto can help you build a brand health measurement tool, feel free to get in touch! We’re looking forward to hearing from you.

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Nuremberg 90425

Germany