What is psychographic messaging?
Through our Psychology AI engine, millions of online consumer conversations are crystalized into a playbook that will show you how to emotionally connect with relevant customers at scale. The playbook is packed with key word and tone recommendations – backed by psychology communication theory.
It allows you to create data-driven campaigns, email headlines and social postings, giving you the confidence and validation for each word that you are using.
Who is it for?
How it works?
Symanto psychographic segmentation is a communication-oriented segmentation approach that leverages millions of online consumer conversations around a specific product, brand(s) or even keywords and segments them into groups based on their personality, motives and interests (psychographic vs. demographic characteristics).
We then create a unique playbook that captures the psychographic characteristics of each segment so that you can understand each one of them and identify the primary segment(s) you want to target. Along with the characteristics, the playbook also contains the key words and tone that resonate the most with each segment, which you can transform directly into a brief/creative.
To ensure the playbook delivers real and immediate benefits, our team of psychologists and communication experts will help you tailor your first campaigns using the playbook to give you a hands-on experience of leveraging psychology for your data-driven communication.
We provide updates for your playbook every few weeks/months – depending on the dynamic of your consumers – to capture the newest interests, topics and wordings. Got a new product or a competitor brand whose audience you want to win over? We can easily expand/adapt your consumer conversation base to capture your new target group as your marcom strategy evolves.
Why Symanto psychographic messaging?
How can we help you?
If you are curious to find out more about our product, drop us a line, we would love to hear from you.