With the unique combination of technology and psychology, we reveal the underlying emotions and motivations of consumers, so our clients can turn data into strategic insights.
Uncover emotions & motivations of your customer base through effective segmentation in CRM or social media
Monitor your brand‘s perception and performance in the market through detailed social media tracking
Manage your document processes effectively through automated text analytics of in-house customer feedback
Our Consumer Profiling
Enhance your customer understanding
Consumer segmentation based on psycho-linguistic & behavioral attributes
Data-driven profiling solutions
CRM data enrichment with unique personal attributes
Our Brand Profiling
Monitor your brand in the market
Topic of discussion
Drivers and barriers
Social media share of voice
Our Document Profiling
Optimize your document processing
Document type categorization
Complaint level identification
Customer experience optimization
Document enrichment with user attributes
Funded by the Germany Federal Ministry of Economic Affairs and Energy, following a decision of the German Bundestag
Symanto is a great partner in building & supporting our campaign work on movies. They are providing fast, detailed & intelligent insights how our marketing activities are being received and what kind of impact they have on our specific target groups. This quality intel is vital for the fast-moving film industry & key for steering the campaign as well as generating a great value of learnings after our theatrical release.
As a world-wide distributed premium brand we need to find digital ways of identifying and clustering consumers. Our partner Symanto is enabling us to profile exactly our various customer groups and their specific demands. The Symanto technology is a fundament for defining a profound client base, targeting them with a multi-channel, fully integrated and measurable process management.
Symanto worked together with us to define an end to end solution for revolutionizing the way we market in the Automobile industry. They provide a powerful data engine that enables the whole digital transformation process.
Schalke 04 prides itself with being very close to their loyal fans from around the world. Symanto is helping us in this age of digitalization to find new, quicker and direct ways of communication to get even closer to our fans.