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BRAND HEALTH

UNLEASH THE POWER OF

PSYCHOGRAPHIC PROFILING, SEMANTIC ANALYSIS
AND MACHINE LEARNING TODAY

Discover how consumers feel about your brand and what you can do to stimulate their emotional connection

HOW IT WORKS

MEASURE
REAL CONVERSATIONS

Pin points and analyses the real social conversations prompted by both your marketing activities & your competitors’.

CODIFY
BRAND HEALTH

Uses Psychology, Natural Language Processing & AI to process Big Data accurately & meaningfully beyond traditional volume metrics.

IDENTIFY
KEY DRIVERS

Reveals what the emotional & rational drivers are for your brand and how they impact brand health, i.e. brand connection and recommendation over time.

Which brand health measures we use?

QUALITY PERCEPTION

FUNCTIONAL EQUITIES

The tangible basic elements of the consumer experience that influence consumers’ quality perception of the brand.

EMOTIONAL EXPERIENCE

EMOTIONAL EQUITIES

How consumers describe their emotional experience with the brand (beyond sentiment).

STRONGEST INTENSITY

BRAND CONNECTIONS

Conversations with the strongest intensity of positive emotion about the brand.

PERCEIVED INFLUENCE

BRAND RECOMMENDATIONS

The perceived influence a social post may have on others.

Your direct benefits will be:

  • Learn how to increase real conversations, brand recommendations & connections for stronger consumer engagement
  • Decide how to prioritise your spending by channel for maximum impact on brand health
  • Build confidence in your social spend within the organisation & make it a C-level conversation
  • Provide an effective evaluation of your activities with your organisation or agencies
  • Ultimately drive ROI from Social Media spend

Tackling daily struggles of…

EXECUTIVES

Make social listening an executive level conversation through story-telling insights of how you are engaging consumers and with metrics that enhance strategic actions.

SOCIAL MARKETERS

Going beyond sentiment analysis and volume metrics, be able to discover audience emotional dynamics and conversation drivers to transform your social strategy & performance.

INSIGHTS ANALYSTS

Supercharge your insights with vast unbiased consumer conversations. Observe historical trends, monitor real-time change, benchmark your brand and product performance against competitors and identify opportunities.

GET IN TOUCH
SYMANTO OFFICE

Pretzfelder Strasse 15

Nuremberg 90425

Germany