Discover how consumers feel about your brand and what you can do to stimulate their emotional connection
Pin points and analyses the real social conversations prompted by both your marketing activities & your competitors’.
Uses Psychology, Natural Language Processing & AI to process Big Data accurately & meaningfully beyond traditional volume metrics.
Reveals what the emotional & rational drivers are for your brand and how they impact brand health, i.e. brand connection and recommendation over time.
Which brand health measures we use?
The tangible basic elements of the consumer experience that influence consumers’ quality perception of the brand.
How consumers describe their emotional experience with the brand (beyond sentiment).
Conversations with the strongest intensity of positive emotion about the brand.
The perceived influence a social post may have on others.
Your direct benefits will be:
Tackling daily struggles of…
Make social listening an executive level conversation through story-telling insights of how you are engaging consumers and with metrics that enhance strategic actions.
Going beyond sentiment analysis and volume metrics, be able to discover audience emotional dynamics and conversation drivers to transform your social strategy & performance.
Supercharge your insights with vast unbiased consumer conversations. Observe historical trends, monitor real-time change, benchmark your brand and product performance against competitors and identify opportunities.