Persona word in speech bubbles over customer heads to illustrate client or buyer information or profiles in business prospecting

What is Psycholinguistic Profiling and why should it matter to you?

Psycholinguistics involves the study of the underlying psychological and neurobiological factors that combine to enable an individual to not only acquire and use but also to understand and produce language. Psycholinguistics encompasses a large field of research including the age of acquisition of certain words, the familiarity, ambiguity, and imaginability of words. They also observe


Product Feature

Product Feature: Experts The new Expert product feature is designed to uncover experts amongst consumers. This can be used together with our other features like: To gain even deeper insights on consumer behavior.

Personality Traits

The Importance of Personality Traits to Consumer Understanding

There have been various methods over the course of the years of trying to understand the reason behind consumers’ actions. With the most popular one being behavioral analysis, which focuses on the previous actions of consumers like their purchasing behavior or online activities. Although this process gives an indication towards consumer tendencies, are decisions just

Benefits of Profiling

The Benefits of Consumer Profiling

When people often think about profiling, it is often associated with identifying and understanding the mindset and actions of criminals or potential criminals and being able to predict what crime might be perpetuated next. However, this line of thinking, severely, limits the scope and potential of profiling in general. The basic principle of profiling as

Phases of Emotions

The Power of Emotions

In today’s world, as companies become more data driven, the problem can arise of becoming overwhelmed with the high volume of data they receive and/or not knowing what to do with all the data they already have. For instance, many companies possess enormous amounts of behavioral data about their customers or potential customers and try

Big Data sports clubs

It’s all about the fans

In the modern day of Big Data, there exits still a gap between Sport Clubs and their Fans in terms of Social Media activity and engagement. However, by focusing on the inner motivations and the emotions Fans have when discussing on Social Media combined with the clubs own CRM data, sports clubs can connect with