Covid-19 Travel Trends Uncovered

Back in 2019 who would’ve guessed that all our travel plans were about to go down the drain because of a global pandemic? Travel as we knew it, is over. With strict regulations in force, questions are being asked, such as: Where can I travel safely? How can I travel? Will my vacation be more […]

Benchmarking Grocery Discounters

In our recent Symanto Mood Index (SMI – created to map the consumer-mood) ranking we compared a number of brands across diverse industries and found (to our surprise) that Aldi came out on top, despite a relatively lower online engagement overall. To understand what is driving this performance, we have used our homebuilt survey insight […]