3 Brands You Thought You Knew <br>Everything About

Especially in times of a global pandemic, the right strategy can be crucial to organizational success. To uncover the challenges and opportunities, we conducted following case studies on H&M, Aldi, and Zoom. Therefore, we used our new “Consumer Mood Tracker”. We analyzed a dataset of more than 12 million tweets (from March 17th to April […]

Resto Insights – The Key to Maximising Your Restaurant Review Ratings

Running a restaurant takes a lot of time, effort and energy, however, making a success of an enterprise of this type takes more than just hard work. In order to satisfy the needs of your customers, you need to know what you’re doing right and conversely, what you’re not doing so well. Ordinarily speaking, this […]

Harness the power of emotion detection <br>this Valentine’s day

With Valentine’s Day just around the corner, the subjects of love and emotion come into focus for couples all around the world. Love is such a powerful emotion and it’s associated with things as mundane as your favourite cereal and as emotive and evocative as romance. However, the subject of emotion is not merely limited […]

Webinar: Potenziale der KI-basierten Textanalyse in der Marktforschung

Wir laden Sie herzlich zu unserem nächsten Webinar mit dem Thema „Potenziale der KI-basierten Textanalyse: Anwendung der KI-basierten Textanalyse in der Marktforschung“ ein. Es findet am kommenden Mittwoch, dem 11. Dezember 2019 um 11:00 Uhr statt.     Jetzt anmelden!   Über das Webinar  Sie werden erfahren, wie Symanto den ursprünglich aus dem Psychopathen-Profiling entstandenen Textanalyse-Ansatz zum Konsumenten-Profiling Tool entwickelt hat, und wie die […]

The Benefits of Consumer Profiling

When people often think about profiling, it is often associated with identifying and understanding the mindset and actions of criminals or potential criminals and being able to predict what crime might be perpetuated next. However, this line of thinking, severely, limits the scope and potential of profiling in general. The basic principle of profiling as […]

It´s all About the Fans

In the modern day of Big Data, there exits still a gap between Sport Clubs and their Fans in terms of Social Media activity and engagement. However, by focusing on the inner motivations and the emotions Fans have when discussing on Social Media combined with the clubs own CRM data, sports clubs can connect with […]

Who are the Experts and How they Can Help you Grow your Business?

An expert is a loyal consumer who possesses deep knowledge of the company and its products as they closely follow the progress of the company and its products. Thus, they are able to provide an external view of the company and its products. They also exhibit extraordinary problem-solving skills through their wide range of experiences. […]

The Power of Emotions

In today’s world, as companies become more data driven, the problem can arise of becoming overwhelmed with the high volume of data they receive and/or not knowing what to do with all the data they already have. For instance, many companies possess enormous amounts of behavioral data about their customers or potential customers and try to predict […]

3 Reasons Why You Should Work in a Multi-Cultural Company

When we mention internationality, we are talking about not only having team members from different countries, but also welcoming the different cultural values, traditions and languages inside the organization. Furthermore, it is crucial for a company to succeed that is driven by its workforce diversity. Here are 3 reasons why you should work on a […]

Why Social Listening Tools are not Actionable Enough

Social Listening Tools are great to measure the engagement and reactions of your activity in Social Media. The main disadvantage of these tools is that they don´t tell you exactly why certain posts have better acceptance and results than others. This could be because the majority of Social Listening Tools are not programmed to deliver the […]