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CASE STUDY

adidas OUTDOOR

adidas OUTDOOR

As the sportswear giant’s fastest growing business unit, they are on a path to build brand equity through understanding how to better connect with their consumers and fuel their outdoor experience.

Objective:

  • To understand what the urban outdoor consumers’ emotion towards outdoor activities are and define their needs for sports apparel and accessories.

 

  • To create an all-encompassing messaging strategy.

Solution:

We provided deep insights into the urban outdoor consumers and developed distinct psychographic profiles, allowing for adidas to understand not only their consumers’ functional needs but also their emotions towards product specifications and communication styles.

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