Symanto will help you uncover exciting new consumer insights and reveal the hidden consumer motivations you need to take impactful action
Strengthen your understanding using psychology AI
The power of combining psychology + AI
Symanto’s unique approach to understanding data came from an unusual interest in psychopaths!
Our founder, Khaleeq Aziz, spent several years studying psychopaths to better understand their actions. Over time he realised that the best way to really understand their real motivations is not by paying attention to what they say or tell you but by analysing how they write.
Using psychology based theories he was able to extract key motivations and emotions from any text data and by leveraging market leading artificial intelligence he has created a way of doing this accurately, on scale.
Our customers and their success stories